BARAKAT OLATINWO

Barakat builds the story around hard technical products and then proves it with numbers. At Lazerpay they found onboarding friction was the main drop-off and streamlined sign-up, cutting time to first transaction 80% while 4,000 businesses processed $2.6M+ through Lazerpay Checkout in nine months. Before that at Bitnob they led a 3-person team to reposition the app for first-time crypto savers, scaling transaction volume from under $10K to $1M+ and acquiring 10,000 users in six months.

Their career has moved from community building to growth to senior product marketing, always close to the product and the data. At WeWire Africa they spotted unexplained payment dropoffs, built a dashboard that pinpointed funnel failure points, and recovered $500K+ in incomplete transactions while cutting user attrition 30%. They also built and led a 5-person go-to-market team that launched 5 products across East and West Africa and scaled total payment volume to $1B.

Barakat is known for making technical value legible. At Mangrove AI they rebuilt positioning with the founders after finding that technical and institutional buyers could not grasp the value of algorithmic trading infrastructure, lifting website conversion 50%. At Microsoft Surface they sized a $70B+ consumer revenue opportunity with a bottom-up TAM model that set channel mix and promotion pricing guardrails across 5 priority segments. They are finishing an MBA at Vanderbilt's Owen Graduate School of Management.