$6.15M
annual purchasing spend negotiated
4%
annual cost savings delivered
Carolina Gonzalez
Purchasing & Operations Manager
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Brand storyteller and purchasing lead who builds n8n and Claude workflows to free up time for strategy and creative work.
3
years working
5
companies
6
roles
15
skills
Longest run: 1 year at Picolargo LLC.
the story
Who Carolina is
Carolina works where brand experience meets automation. Trained in public relations and advertising, they have tested that mix across agencies, startups, and in-house teams in the U.S., Mexico, and Spain. Today they split their time at Picolargo between purchasing and operations and self-directed brand and AI work. They build n8n and Claude workflows from scratch for specific tasks, so repetitive work gets handled and their time goes to strategy, creativity, and content worth paying attention to.
Their career has moved steadily toward ownership. They started writing SEO articles and university social content, then moved into agency brand strategy in Madrid and app launch campaigns in Austin. At Picolargo they were promoted from Buyer to Purchasing and Operations Manager, where they now negotiate across $6.15M in annual spend and coordinate 120 active purchase orders a month. Alongside that, they launched the company's first LinkedIn presence from zero.
Carolina is known for making things work with limited resources. They consolidated a supplier base from 100 to 60 vendors through stricter quality checks, and they built an automation that writes purchase requests into Google Sheets and flags entries that do not reconcile instead of guessing. They present in both English and Spanish and adapt messaging for each audience.
by the numbers
What moved
the headline number
$6.15M
annual purchasing spend negotiated
4%
annual cost savings delivered
~$246,000
savings from supplier negotiation and process improvements
120
active purchase orders coordinated per month
20%
reduction in average processing time
100 to 60
supplier base consolidated through stricter quality checks
the case
Why Carolina?
Automation that removes busywork
Carolina built an n8n + Claude workflow that writes purchase requests into Google Sheets and flags entries that do not reconcile instead of guessing, replacing manual data entry across purchasing.
Proven cost savings
They negotiate across $6.15M in annual purchasing spend and delivered 4% in annual cost savings, about $246,000, through supplier negotiation and process improvements.
Brand builder from zero
They launched Picolargo's first LinkedIn presence from zero and created an Instagram account for a consumer line, with most organic reach coming from new audiences beyond existing followers.
Bilingual across three markets
Carolina has worked in the U.S., Mexico, and Spain, presenting in fully bilingual stakeholder sessions and adapting messaging for Spanish-speaking audiences.
rare finds
Only Carolina
They hold dual U.S. and Mexico citizenship and have worked in three countries.
career map
Where Carolina has been
Brand & AI Initiatives (Self-Directed) · Picolargo LLC
2026 to now · Chihuahua, Mexico (Hybrid)
Owns self-directed brand and automation projects for the company, from workflow building to launching new social channels.
- Built an n8n + Claude workflow that writes purchase requests into Google Sheets automatically and flags entries that do not reconcile, replacing manual data entry.
- Launched the company's first LinkedIn presence from zero, aimed at credibility with enterprise buyers rather than follower counts, fully organic.
- Created and ran an Instagram account for a consumer product line targeting a younger market, with most organic reach coming from new audiences.
skill map · tap one
Automation
6Languages
4Brand
3Communications
1Operations
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Why hire Carolina?
Carolina combines brand and communications training with hands-on purchasing and operations ownership. They have delivered 4% annual cost savings on $6.15M in spend and cut processing time by 20% across 120 monthly purchase orders. They also build their own automation, so repetitive work gets handled without extra headcount.
projects
ABottle
Full brand creation for a client, covering naming, logo, identity, and web.
Los Alburejos rebrand
Rebrand work adapting messaging for Spanish-speaking audiences.
JustDinner app launch campaigns
Brand-aligned copy for launch campaigns, keeping a consistent voice across Instagram and TikTok.
education
- S
Bachelor of Business Administration (BBA)
St. Edward's University
- U
Universidad Pontificia de Comillas
languages
Spanish · English · Portuguese · French
written by aperture ai from Carolina’s profile