Isha Srivastava

Isha is a marketing and partnerships operator who likes to be close to the action: building from scratch, talking to people, and working out what makes them care. At Reo.Dev, a B2B SaaS sales intelligence startup, they joined as the first marketing hire and went on to lead partnerships. They built the company's Partner Program from the ground up, giving go-to-market agencies a way to help customers act on Reo's data, and grew it into a working ecosystem rather than a list of logos.

Their career has moved fast through early-stage SaaS. Before Reo.Dev, Isha was the first hire after the founders at DoublOne, a London email software company, where they built the marketing function from scratch and led go-to-market research for US and EU audiences. Earlier, at Social Sculptor, they managed client accounts end to end for a B2B client and grew social channels from zero. Each move has added a new layer: content, then product launches, then partners and revenue.

Isha is known for making programs that produce measurable results. The partner program brought in $50K in revenue within its first 3 months and influenced $300K+ in existing customer revenue. They also ran Reo.Dev's Answer Engine Optimisation program for 6 months, getting the product onto 30+ software discovery platforms and lifting AI-driven traffic to 10% of the total site. They are commercially minded, curious about startups, and comfortable owning strategy and execution at the same time.